In this new era of animation more tools are now available for animatics artist Sydney which gives enables them to bring a very powerful output. This fall has been an interesting time for music and also an eye opener for me. Over the summer when I had heard that Britney Spears, Lady Gaga, Katy Perry and Miley Cyrus would all be releasing albums later this year, I was ecstatic. I was in need of some new records that I could put on repeat and just dance my butt off too. Most people around the world know these artists because of the amazing music that they have come out with and the performances they have given us. But is the pressure to come out on top been too much for these artists?
While many articles have been floating around the web about album sales being so low because of our new generation and how we purchase music, I believe the artist has a lot to do with the low sales too.
There seems to be this pressure that most pop artists are enduring these days to try and one up their last album, but is that really what fans want? Do fans want a completely different artist then who they fell in love with? Katy Perry made it very obvious that she was a changed artist when she showed a teaser of her burying her former California Girl Personality at a funeral. Miley Cyrus, though a bit different because she is coming into the woman that she is, has showed the world that she is no longer Miss Hannah Montana with cutting her hair off, wearing less clothing and humping everything she can for shock value. Then we have Lady Gaga who is constantly changing her image. I don’t think I’ve ever seen her wear the same wig twice. Every performance she has seems to be a dramatic musical of chaos.
Last but not least, we have my favorite, Miss Britney Spears. She was the one I was most excited about. She always has the best music to put on when you are drinking with your friends, at your house, before going to the club. Her first song was a smash but did terrible because of the little promotion she had. When her team announced that her second single was going to be a ballad, I was okay with it, but thought to myself that it’s not very Britney like. I was excited though because she hadn’t come out with a ballad in quite some time. Once again the single was released and there was no promotion and the song did terrible. Just last week 30 second snippets were leaked of every song on her new album. The majority of the album is mid or slow-tempo songs. There are maybe 3 songs off the whole album that are club bangers. To say the least, I was mortified and upset that this was going to be her new record. She has said multiple times through interviews and twitter that this album was for her die hard fans, but could she possibly think that this is what we wanted?
They say that change is good for pop artists because you need to constantly switch it up to keep people’s attention, but just how much should you switch it up? As a big fan of music I know that when I fall in love with an artist, I fall in love with who they are at that moment and what kind of music they are making. If that artist comes back a year or two later, acting different, looking different and creating completely different music, then it is like it is a brand new artist to me and I don’t feel that connection anymore.
I always use Lady Gaga as an example because she switches things up to an extreme. When she first came out she was very poppy and her songs made you feel sexy and they were fun. I instantly became a fan and loved the way she dressed in her music videos and she had this sexy diva look to her. After her success she quickly changed into this “Artistic” dramatic singer who was constantly trying to shock people and teach lessons through her music. I don’t know about you, but I have enough pressure and work load in my life, when I listen to music I want to either have fun listening to it, or have it relax me, not make me contemplate life and its existence.
Every album since then she has been trying harder and harder to out do herself and it is pushing people away from her, even her once die hard fans. People like artists that they can relate to and I’m sorry but I cannot relate to someone in a wig, screaming on a piano, singing about Venus. She has gotten to the point where it is more about her antics and her outfits then about creating music that her fans enjoy. I personally wish that The Fame Gaga would come back. She had great songs that I could enjoy, while still having that weird edge that made her different.
I believe that some change is necessary for artists, not just for artistic growth but to show diversity. Artists these days are changing everything about themselves each album, not because it is the direction they are heading, but are doing it to get attention and to have people talk about them. They have forgotten the importance of the music and why fans fell in love with them in the first place. If you want to change who you are as an artist, the transition needs to happen slowly over time. You can’t just expect to change everything about yourself from one album to the next and expect fans to follow.
For example, Eminem’s album, The Marshall Mathers LP2 is doing amazing. It’s remained number 1 album for two weeks on iTunes and has great second week sales. The reason being is because Eminem is doing him. He hasn’t changed his hair/outfits/or music. Is it a little different then his last album? Yes. But not so different that you feel like you are listening to a new rapper.
Artists are working more with their publicists on how to boost sales instead of working with producers in the studio to create amazing music. One thing that they need to remember is, know what kind of artist you are. If you created a fan base from having fun pop songs, then stick to that and only add a few slow tempo/ballads to your album. You should definitely switch up the sound of your music, but keep it still up beat and energetic. You can do that by trying new producers that are hungry for their first single and will be creative.
People like to have fun to music, feel sexy, and forget about their troubles. If you created a large fan base across the world from your first album, it’s probably because you helped people do all three of those things (for pop artists). When you start becoming something different too quickly, it deters people from buying your music. Artists that remember who they are, are the ones who stay on top.
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